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Search Engine Marketing

What is Search Engine Marketing?

Search Engine Marketing (SEM) is a form of online marketing. Online marketing requires the right online tools for the job along with an understanding of the etiquette to get a positive impact for the campaign. As with all marketing campaigns, careful planning and an understanding of the bigger picture is required to deliver tangible results.

Benefits of Search Engine Marketing

  • Early-adopter advantage using the latest online marketing strategies
  • Gain a loyal customer base and raise brand awareness
  • Promote to wide or specialised audiences anywhere in the world
  • Target key audiences directly
  • Increase revenue by increasing sales

Search Engine Marketing Services

  • Consultancy and online campaign strategy
  • Identification of the most suitable tools and technologies to meet objectives of a marketing campaign
  • Establish measurement criteria to evaluate ROI (page views, downloads, sign-ups, site statistics or data capture)
  • Establish guidelines for communication, analysis, optimisation and reporting

For more information, please get in touch for a free search marketing consultation.