Sometimes getting a professional opinion is more appropriate than conducting research. Strong strategy lays the foundation for a successful brand. But it achieves its power through compelling words and striking design.
What can you do for me?
Descriptive, associative or abstract - the name represents the root of any new brand development. We work up hundreds of options before culling them to a short-list which best reflects the brand strategy. We involve the client closely at this stage of the process so we can create just the right associations.
We analyse how well your brand is performing across all your channels. Our audits are focused on the customer journey and its effect on brand experience, from regular reviews to global best-practice reports.
Effective management of your brand is essential for maximizing ROI, speeding up product launches and creating clear communications. Whether you want comprehensive analysis or just a second opinion, our experienced people will look beyond trends to give you our judgements, backed up with solid rationales.
For more information, please contact us for a free branding consultation.